EMMA GRADY

Emma Tours Mara Hoffman’s HQ in Foam Magazine

emmagrady — Thu, 16 May 2013 08:09:47 +0000

On news stands this week, Foam magazine‘s May/June issue features “Bohemian Rhapsody”, a feature article by Emma. She tours fashion designer Mara Hoffman’s Manhattan headquarters and shares the story behind office decor, and more. Don’t miss it!

Emma to Model in EILEEN FISHER Fashion Show

emmagrady — Fri, 12 Apr 2013 02:49:52 +0000

GREEN EILEEN campaign.

EILEEN FISHER has selected 8 Sustainable Fashion Stars, including Emma Grady, to model their spring collection at Green Festival in New York City on April 21st. We’d love to see you there!To find out more about the show—and to RSVP!—visit, here.

Eco-Chick Discovers Emma’s Vintage Style for Spring

emmagrady — Thu, 11 Apr 2013 01:10:43 +0000

Christian Dior Saddlebag. Photo: PastFashionFuture.com

Starre Vartan, editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life, features Emma’s vintage style in thrifting expertise in a wonderful feature on Eco-Chick.com today:

“Emma Grady, founder of PastFashionFuture.com, is one of those women with an incredible eye, able to spot the perfect accessory from 50 paces off… but she keeps it planet- and budget-friendly by sticking to the second of the three R’s (that’s the Reuse part of Reduce, Reuse, Recycle),” writes Vartan.

“She was generous enough to share some of her favorite warmer-weather finds with Eco-Chick readers—if this doesn’t inspire you to do some vintage shopping, I don’t know what will!” First up: a Christian Dior Saddle Bag – $35, Beacon’s Closet thrift shop in Brooklyn, New York (pictured, above).

Discover Emma’s top vintage fashion finds on Eco-Chick: Emma Grady’s Vintage Style for Spring: Found Accessories from Brooklyn to Maine

Emma Shares Vintage Shopping Secrets with MNN

emmagrady — Tue, 09 Apr 2013 02:35:52 +0000

Emma Grady shopping at a flea market in Brooklyn, New York. Photo: Colorant

“Emma Grady is one of those women who you see walking down the street in New York City, or at a party, and think that A. I really should have done something with my hair before I left the house and B. She must spend a fortune on her wardrobe,” writes Starre Vartan on Mother Nature Network.

She continues, “Incredibly chic, generally colorful (though she rocks neutrals sometimes too) clothes that fit her to a T is what Emma’s all about, but she does it all on a serious budget — because it’s all vintage.”

Why do I love vintage fashion so much? What’s my advice for novice vintage fashion shoppers online?

Find out the answers to these questions, and more, in MNN’s lovely–and humbling–feature: Vintage shopping: Learn from the master

Emma Stars in Raven + Lily Holiday Gift Guide

emmagrady — Fri, 30 Nov 2012 03:14:35 +0000

Following close on the heels of #FairTuesday, Emma stars in fair trade fashion brand Raven + Lily’s Holiday Gift Guide. She appears wearing the Desta: Antique Dangle Earrings ($48). Made with melted bullet casings and recycled brass, silver, and copper, the earrings feature mini balls that jingle.

Emma styled the look with a vintage Henri Bendel dress that she bought secondhand for $10 at a local Housing Works thrift store. As part of her participation, Emma’s readers can enter code “RALCLASSICSTYLE” at checkout, until December 3rd, and you can get 25% off your purchase on Ravenandlily.com.

Read Raven + Lily’s interview with Emma, here. Plus, don’t miss Emma’s in-depth fashion feature about the fair trade label on TreeHugger.com: Raven + Lily Fosters Artisan Craftsmanship with Stunning Fair Trade Jewelry.

DownEast Magazine Asks Emma: Why is Maine a Fashion Muse?

emmagrady — Fri, 02 Nov 2012 16:39:44 +0000

DownEast Magazine features Emma’s thoughts on Maine-inspired fashion in their November 2012 issue. In “Maine as Fashion Muse” on pages 22-24, the Magazine of Maine seeks Emma’s expertise on why national clothing lines look to Maine, which also happens to be her home state, for inspiration. Read an excerpt, below.

“Maine represents authenticity and craftsmanship,” offers Emma Grady, a New York-based fashion writer and editor specializing in classic and timeless fashion and the founder of the style Web site, PastFashionFuture.com.

“I find that brands, especially the major ones, need to create a story behind the inspiration for each collection because it’s marketable and it relates well to the consumer. Maine, because of its beautiful coastline, is a good source for that.”

Continue reading “Maine as Fashion Muse” on DownEast.com or pick up the print copy, on newsstands now.

Emma Curates a “Classic Style” Boutique on Boutine.com

emmagrady — Tue, 18 Sep 2012 00:59:36 +0000

Newly-launched Boutine.com, a social shopping website, recently approached me to appear as a featured stylist on their site and to curate a boutique with my fave fashion picks. I couldn’t resist. It had a lot of fun rounding up the top classic and timeless pieces from their site and I created a stellar look inspired by vintage fashion and Burberry’s fall collection–view the look and shop it, too, on Boutine.com.

Boutine also features a Q&A with yours truly, wherein they ask me all about my personal style, how I got started, and more. Read it, here. Let me know what you think!

Emma Wears David Peck to 2012 Independent Handbag Designer Awards

emmagrady — Thu, 21 Jun 2012 01:22:36 +0000

The 6th annual Independent Handbag Designer Awards ceremony took place June 13th at the Time & Life building in New York City. Emma, who served as an awards judge, attended the ceremony wearing a gorgeous white silk dress from CrOp by David Peck’s Spring 2012 collection. Continue reading the story behind Emma’s style at the 2012 IHDAs on PastFashionFuture.com.

And for more on the awards, check out Emma’s coverage on Discovery’s TreeHugger.com: Green and Socially Responsible Handbags Win Big at the Independent Handbag Designer Awards.

Emma Judges 6th Annual Independent Handbag Designer Awards

emmagrady — Thu, 07 Jun 2012 08:38:15 +0000

For the second consecutive year, Emma is judging the 6th Annual Independent Handbag Designer Awards. Along with the 2012 IHDA Judging Panel, Emma selected the top 30 styles from more than 1,000 entries across 7 categories. And that’s where you come in: help choose the Audience Fan Favorite over at InStyle: Instyle.com/ihdapoll2012.

Winners will be announced at the awards ceremony on June 13th, hosted by Handbag Designer 101, at the Time & Life Building in New York City. Keep tuned: Emma will be on the scene at the VIP cocktail party and ceremony sharing live updates on Facebook, Twitter, and Instagram. Tickets can be purchased on Handbag Designer 101 or you can try to win a trip to the awards with JP Selects.

For a behind the scenes look at the selection process–and details on Emma’s style, obviously–visit Past Fashion Future. Also check out the IHDA finalists video, too.

Help TreeHugger.com Win The Webby Award

emmagrady — Sun, 22 Apr 2012 19:03:26 +0000

Known as the “Oscars of the Internet”, The Webby Awards recognize the best of the best in the world wide web. Since 2008, Emma Grady has been pounding the pavement as a fashion correspondent at TreeHugger.com and she’s asking for your help–and your vote–to help the Discovery-owned site go home with the gold. Here’s how you can help (via TreeHugger.com):

On this page (the green category) click ‘sign in‘ if you already have an account or ‘sign up to vote‘ if you don’t. It’s very easy since you can sign in with a Facebook, Twitter, or Google account. And then you can click on the TreeHugger logo (twice to confirm your vote). Voting ends on April 26, 2012.

The Webby Award and Webby People’s Voice Award Winners will be announced on May 1, 2012 and winners will be honored at the 16th Annual Webby Awards in New York City–and live streamed on webbyawards.com–on May 21, 2012.